Pom by Katja


POM Amsterdam capsule collection by katja schuurman

DEUX Agency joined forces with the label POM Amsterdam, which was founded in 2011 by the Dutch sisters Liesbeth and Violet. The aim was to find a partnership that would increase the visibility and brand awareness transitioning from scarfs to ready-to-wear. Together we found the perfect match with Dutch actress and TV presenter Katja Schuurman, a fan of the brand from the very beginning. 

POM wants to add sparkle to people’s lives by creating fashionable items that come in a colourful variety of unique and stylish designs to give everyone their favourite ‘Piece Of Mine’. The two sisters design all items themselves at their office in Amsterdam. Through Katja’s strong and radiant personality and her shared vision with the POM sisters on beauty, nature and authenticity this collaboration is a natural fit.

Long term partnership

POM and Katja developed their first collection for F/W 2018 and continued their collaboration for a second and third collection for S/S 2019 and S/S 2020. Launch events with press and influencers, pop-up shops at de Bijenkorf, social campaigns and Katja’s authority, reach and genuine brand affinity enabled to hype the partnership and attract the targeted audience.

Why did this campaign succeed?

The positive atmosphere surrounding the collection and the campaign events turned the POM sisters and Katja into a tight-knit group of friends. With Schuurman’s unprecedented dedication to the design process together with Liesbeth and Violet, made sure the capsule collections led to the desired outcome of this partnership.

Partnership elements

Co-design a part of the collection: POM by Katja;

Special launch of the collection for press;

Pop-up store collaboration in de Bijenkorf with meet & greets;

Common PR strategy online and socials;

Special artwork for retail with a few store activations.

We achieved:

More than 800 selling points.

Three successful collections and counting.

30% increase in sales.

Flair kletst met Katja Schuurman – Lancering POM by Katja 

More than 800 selling points

800

Three successful collections and still counting

3

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