More than a race
HEINEKEN X FORMULE 1
In order to create an unique experience at the Grand Prix, Formula One and Heineken partnered up for ‘More Than a Race’ campaign. Together with Heineken, we host music parties on and off the grid with the best artist from all around the world. For example Dutch DJ Hardwell played the first F1 podium show in 2017 at the Mexican Grand Prix. In 2018, following Max Verstappen’s victory at the Mexican GP, fellow Dutchman Armin Van Buuren delivered a spectacular show. Martin Garrix gave special festival shows in Vietnam and the city center of Shanghai and the success continued with performances in 2019 by Belgian DJ duo Dimitri Vegas & Like Mike at the first ever European F1 podium show in Italy.
F1 HEINEKEN CHINA TEASER #ARMINVANBUUREN
Five shows in four countries (China, Vietnam, Italy and Mexico)
Two shows reached #1 on the Facebook live video charts
2018 Best Live Experience Award given by the Leaders of Sports in Londen