Femke Heemskerk, a team Speedo athlete
Femke Heemskerk and Speedo have had a successful partnership for already many years. Nonetheless, there was a desire from both parties to intensify and optimize the ongoing partnership.
By tapping into extra touch points such integrating Speedo into Femke’s personal life and communicating that through her social media channels, she builds an emotional bond with recreational and fitness swimmers.
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level. Its development was made possible through analyses of the physical and psychological aspects of competitive swimming with over 330 elite swimmers. Speedo supports a fantastic group of competitive swimming athletes, who have worked hard to become some of their countries’ biggest swim stars.
A fast track record.
Femke Heemskerk born on September 21, 1987 in Roelofarendsveen is an Olympic, World and European swimming champion. She won over 20 international medals, of which half is gold. Her specialty is the freestyle but also holds a strong backstroke and medley being one of the Golden Girls‘ in the Dutch relay team. Her talent is one thing, her mentality is another; She has the right drive, the humbleness of a winner and has exceptional emotional maturity. She chooses happiness in all she does. “Having no fun while winning, means nothing at all. The story behind the victory is what remains. That is the absolut beauty of a medal.”
Olympic Champion 4x100m freestyle estafette 2008,
World Champion 4x100 freestyle estafette 2009, 2011
World Champion short track 100m freestyle 2014
European Champion 4x50m freestyle 2010, 2016
European Champion 200m freestyle 2010
“My goal is to inspire people to be healthy and fit so that they stand proudly and confidently in front of the mirror. Personally, I strive for the highest achievements in my sport. Speedo does that too. I expect our partnership to yield the best results. Not only for myself, but also for others”.