A natural fit


DEUX Agency joined forces with dietary supplement VitaePro from Norway to launch a Dutch ambassador program seeking an ambassador representing an active and energetic mindset which considers health an important theme in his life.

Erben Wennemars x VitaePro

Olympic medalist Erben Wennemars may have put away his skates for good, but that doesn’t mean he gave up sports all together. Wennemars had only one goal during his ice-skating career: to win! Now staying in shape and keep on moving is key. “When I keep on moving, my world continues to move”. With this active and energetic mindset, Erben is the perfect ambassador for VitaePro. A partnership with a natural fit.

Reach the Right Audience

By creating a TV commercial with Erben Wennemars as official ambassador, we allowed VitaePro to express their brand values to their Dutch target audience – that the supplement’s ingredients support important functions of the body in a versatile way. A lot happens in the body when you exercise. That’s why Erben demonstrates that supplements can be good in combination with exercise.

Why did this campaign succeed?

The matchmaking with VitaePro and Erben Wennemars was spot on, resulting in extremely authentic content and consistent storytelling for the audience. This partnership helped VitaePro to demonstrate its local DNA of the brand in the Dutch market.

Erben Wennemars about VitaePro: My muscles are really important to me, that’s why I take VitaePro.

No. 1 supplement from Scandinavia for muscles and joints


“Als je zelf in beweging bent dan blijft je wereld in beweging.” Erben Wennemars


Close Menu