Love at first touch! With Coco & Cici
How do you launch a new range of bedding, uniquely and sustainably designed to be sold online in Holland?
After designing and producing high quality bed linnen for a few years, our client decided to renew their brand identity and webshop. To compete successfully in this competitive market the product had to have a rare quality – a genuine, unique-selling proposition. The design concept is a premium product of 100% TENCEL. Cool in the summer, warm in the winter, fully breathable with many durable functions and profits. A fair fashion statement and stylish in the bedroom. Our job was to create a powerful brand positioning with aligning thought over matter via copy writing.