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Long term partnership
POM wants to add sparkle to people’s lives by creating fashionable items that come in a colourful variety of unique and stylish designs to give everyone their favourite ‘Piece Of Mine’. The two sisters design all items themselves at their office in Amsterdam. Through Katja’s strong and radiant personality and her shared vision with the POM sisters on beauty, nature and authenticity this collaboration is a natural fit.
Why did this campaign succeed?
The positive atmosphere surrounding the collection and the campaign events turned the POM sisters and Katja into a tight-knit group of friends. With Schuurman’s unprecedented dedication to the design process together with Liesbeth and Violet, made sure the capsule collections led to the desired outcome of this partnership.
More than 800 selling points.
Three succesful collections and counting
30% increase in sales
An increase of 50 to 75 percent in conversion.
As a result of consumer’s brand trust.
TV commercials with Erben Wennemars had a 15 to 25 percent increase in performance.
Why did this
campaign succeed?
The matchmaking with VitaePro and Erben Wennemars was spot on. Consequently, resulting in authentic content and consistent storytelling for the audience. This partnership supports VitaePro by demonstrating its local brand DNA in the Dutch market.
Femke on her ambassadorship
Femke on her ambassadorship
Femke on her ambassadorship
Femke on her ambassadorship
Partnership elements
• Co-design a part of the collection: POM by Katja;
• Special launch of the collection for press;
• Pop-up store collaboration in de Bijenkorf with meet & greets;
• Common PR strategy online and socials;
• Special artwork for retail with a few store activations.
Olav Mol on the partnership
Speaking about the partnership and the the first ever DJ to performance on a F1 podium Hans Erik Tuijt, Director, Global Heineken Sponsorship, said, “Hardwell’s performance on the podium at the Formula 1 Gran Premio de Mexico epitomises Heineken’s More than a Race campaign. We’re aiming to open the sport up to fans globally, on the premise that F1 is not just a two hour race, but a 72 hour spectacle of glamour and excitement taking place in some of the world’s greatest cities. Hardwell certainly lit up the post-race celebrations to the 50,000 strong crowd, plus the millions of fans watching it live on TV, Facebook LIVE and digital media all over the world.”
“I believe Swimtraxx One can help me with that. Also, I felt a connection with the developers of the product, which always makes it more fun to collaborate!”