In this piece our co-founder, John van Lottum, talks about the activation of ‘More Than a Race’ during the Formula One circus. “Heineken, one of our first clients, presented us the following assignment: create a party that the whole world looks at.”
Make sure to read the full article here.
Heineken x Formula One
DEUX Agency joined forces with Heineken to activate its partnership with F1, ‘More Than A Race’. The partnership gives the Dutch beer giant the right to activate worldwide and throughout the calendar year. Together we activate this partnership by hosting music parties on and off the grid with the best artist from all around the world.