‘We’re not trying to be the biggest, we want to be the best’: Roc Nation president Michael Yormark

In 2013 Roc Nation Sports became part of Shawn ‘Jay-Z’ Carter’s music and entertainment empire. Five years on, with dozens of leading US athletes on its books, it has the world of soccer in its sights. President and head of branding Michael Yormark talks about how music, lifestyle and personality inform its unique approach to its clients.

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