Every Formula 1 GP is a once in a lifetime event. When the F1 circus comes to town, every city transforms into one big premium, glamorous happening. On and off the circuit. During day and night. As a main sponsor Heineken is visible around all gp’s and want to share the world of Formula One with all fans around the world.
Case: Creating an unique experience for all fans around Formula One races with the best dj’s and pop artist of the world. Because it’s more than a race.
The Student Hotel aims to create the best space where students can find their purpose and change the world. Not just with the well-designed and thought-out rooms, or the many great shared communal facilities. When they think “best space,” they think of a stimulating environment and an exciting global community.
What they discovered along the way, is this type of atmosphere really inspires all who encounter it. The Student Hotel is a place where anyone with a student spirit – curious, open, free, adventurous – can thrive.
Case: create colourful experiences with partners that change the way we live, work and travel for a complete connected community.
With more than 650 retailers worldwide POM wants to sparkle people’s lives by creating fashionable items that come in a colorful variety of unique and stylish designs to give everyone their favorite PIECE OF MINE.
Case: Creating commercial and marketing partnerships which contribute to brand value for POM.
Jutta Leerdam is a Dutch allround professional speed skater since 2018. Jutta became junior world champion at the 2017 World Junior Speed Skating Championships in Warsaw. Besides speed skating Jutta has a passion for health, fitness and fashion.
Case: all commercial, partnership and marketing activities.
Femke Heemskerk is an Olympic-, world and European swimming champion with over 20 international championship medals since 2007. She is one of the world’s leading female swimmers in the freestyle events.
Case: Creating valuable partnerships between Femke and matching brands.
The Holland Boat is a unique place to meet during the Formula One 1 in Monaco.
Case: Creating an unique experience around Formula One with a Dutch touch.
The Flying Dutch is the Dutch Festival where at one day in three city’s the biggest Dutch DJ’s come together. A festival with and for all Dutch people.
It is the chance for fans to see all favorite Dutch DJ’s perform at one location. The DJ’s like to give something back to their Dutch fans. They travel from location to location by helicopter.
Together we celebrate being Dutch!
Case: Creating commercials partner and supplier ships which create value for The Flying Dutch brand and organization.
Partnerships involve DEUX or more brands collaborating for mutual benefit. Partners can be other brands, retailers, not-for-profits, entertainment properties, media properties, events or even stars. The opportunities for and value of partnerships can be endless. Partnership marketing can offer much more than affinity and eyeballs. It can also play a starring role in activating consumer behavior and motivating an entire system to do the same. People’s passions — whether they’re causes, (sport) competitions, music, culture, movies or stars— offer a lot of opportunities for engagement, content, sharing and value. Find the right match and unlock its power to build passion and business for your brand.
In 2011 we started together working as sponsormanagers for the Eredivisie. Before that time we both had different careers at sport and marketing and our own experience and view at the future of marketing. In that five years we build many successful partnership cases for the Eredivisie football league. From 2015 till 2017 we also created different partnerships for brands of FOX International channels (FOX, Fox Sports, National Geographic and 24Kitchen).
We both are convinced that brands need to stand out in a cluttered market to create emotional links with consumers and stimulate conversations about their products or services. They also need to build brand equity by creating value on top of the products or services itself. Our opinion and experience is that for instance music, sport and culture platforms can create value on top of a customer journey. At the other hand this platforms also need partners to create more value, new customers or build new experiences. We connect these brands and platforms to create partnerships in order to achieve goals for both parties.
We called it,